Consumers have a wealth of options when it comes to ecommerce experiences. And you may be surprised to learn they now want even more choices.
It’s no longer enough to simply offer products online. Today’s shoppers demand extra bells, whistles, custom color schemes, and anything else that makes for a more personalized experience. This is why a product configuration platform has become an essential tool for today’s premium online retailers.
Product customization is a major trend that’s reshaping how consumers engage with brands and products online.
But what does this look like, exactly?
One of our favorite examples (and customers) is Fender. Check out how the brand leverages our 3D product configuration platform to offer a highly engaging guitar customization experience through its online Mod Shop.
Three elements converged to usher in this new era of mass product customization capabilities:
Mass product customization is now a key competitive differentiator. To capitalize on this emerging trend, you’ll need a product configuration platform. In this blog, we’ll look at what such a platform includes, how it can be profitable for brands, and what benefits you gain by investing in 3D product configuration technologies.
A product configuration platform is the technology that allows ecommerce retailers to offer customized and personalized products to online shoppers. It should also allow them to see their unique selections on the product in real time. The platform may offer basic 2D imagery or, ideally, more immersive 3D product renderings and AR experiences.
Predominantly, a product customization platform gives your ecommerce customers a visual representation of the customized product before they make a buying decision. The rise of software as a service (SaaS) ecommerce tools means that product configuration platforms connect directly to your website and give you the additional features required to enable product customization.
A full-featured product configuration platform will provide your ecommerce business with:
Many premium online retailers are now competing on the wants and needs of individual customers. Providing these capabilities while running a profitable business may have seemed far-fetched in the past, but modern product customization software is redefining what’s possible.
Wherever there’s an opportunity to add value to a customer’s experience by allowing for customization and personalization, companies should consider providing these services. A powerful product configuration platform combined with an agile manufacturing solution will make mass product customization a profitable investment.
The process starts by understanding the perceived value of customized and personalized products for your customers as well as their motivations.
Here are just a few stats from our research on these topics:
Industry-specific use cases already exist for most products available online. Many top ecommerce brands are now realizing the many benefits of product customization by allowing customers to co-create products.
Some of the key industries using product configuration platforms include:
Almost any product today has configuration potential. If you want to differentiate your ecommerce business from the competition, providing product personalization, customization, and configuration options is the best way to achieve this goal.
For B2C ecommerce businesses, a product customization platform provides an engaging experience that increases conversions on your site. Using a 3D WebGL product configurator, you can show off 3D product models with multiple variations and allow customers to interact with them in photorealistic AR environments.
Deploying 3D visual product customization on your ecommerce website can help you:
A report by Deloitte found that some customers are willing to pay 20% more for customized products and 46% are willing to wait longer for a customized item. What’s more, with customized products, you can start conversations about your products and let your brand shine on social media.
ConfigureID’s product configuration platform was developed for premium brands like Fender, Ralph Lauren, Louis Vuitton, Kendra Scott, and Franklin Sports. With 2D, 3D, and AR product visualization capabilities, it will help you attract, engage, and convert more shoppers.
Our platform integrates seamlessly with any ecommerce platform and supports multiple languages and currencies for global reach. Our intuitive and flexible UI is easy to add to your PDPs and can be customized to meet your brand’s exact requirements.
Complex business rules keep you in control of all the possible changes a customer can make, while dynamic pricing shows real-time updates based on every selection. You also get access to ConfigureID Studio, our powerful CMS.
To see what ConfigureID can do for your brand, get in touch with one of our product configuration experts today.