If you are looking for a way to overtake your competition, one way to do that is to add customization to your product line. For customers, customization and personalization make the product feel unique to them. It gives them the added feeling that their product is special.
There are many benefits of product customization for shoppers. Consumers love the control that the personalization of products gives them. It’s also an excellent solution when they’re looking for something specific but can’t find it.
Ecommerce stores are finding customization options for their customers through mass customization. Products are displayed with 2D or 3D visualization and can be modified in several different ways to meet the specific needs of the consumer.
Mass customization is a process that allows for flexibility in product design, giving customers the option to personalize the end result to meet their own needs. This can include offering different colors, materials, text personalization, and much more.
What can this look like, exactly?
Take some inspiration from the Fender Mod Shop, offering one of the most innovative 3D product customization experiences out there.
The benefits of customization are considerable for both you and your customers. Of course, personalization gives the customer the exact product they’re looking for. But most importantly, it can help boost revenue by increasing margins and conversions.
What are some benefits for your customer relationship if you offer customization?
Don't forget that customized shopping experiences need to be ready on all types of mobile devices. Many consumers in 2021 use their mobile phones to shop or compare prices. However, some consumers prefer their desktop, laptop, or even their television. So, be sure to select a product personalization platform (like ConfigureID) compatible with all devices.
While outweighed by the tremendous customer relationship and business benefits, there are some potential disadvantages. Awareness of these issues will help you work around them more easily and maximize the benefits.
The disadvantages of customized products that you should be aware of can include:
There are endless types of products that can be customized to consumer wants and needs. These items can include eyewear, furniture, clothing, home décor, jewelry, footwear, and much more. The range of products that you can customize is too long to list. However, several key industries are growing by leaps and bounds due to personalization and customized product options.
A few of the types of products that can benefit the most from customization and personalization include:
Via Ralph Lauren
Via Kendra Scott
Via Louis Vuitton
Major brands are investing heavily in personalizing the shopping and buying experience for their customers. In addition, these same companies are working to improve the personalization of the shopping experience in the way they interact with consumers.
It's simple; if you want to stand out, you need to be unique. Your customers also want to be unique, and the only way to give them what they want is to provide product customization. Bringing personalization to your product line is a win-win for both you and the customer.
Are you looking for guidance on how to add customizable products to your ecommerce site? ConfigureID is here to help! Our premium product personalization platform integrates seamlessly with any ecommerce platform and provides everything you need to offer 3D online product personalization.
Request a demo now to see how we’ve helped retail leaders like Fender, Ralph Lauren, Kendra Scott, and Louis Vuitton build highly successful product personalization programs.