6 Sales Benefits to Product Customization with Kibo

Updated 5 months ago
Lindsay Vine
April 15, 2021
4 min read

Are you using Kibo to power your ecommerce site? If so, we hope you’re taking advantage of everything it has to offer.

Kibo has been around since 1995. It’s made a name for itself with its omnichannel marketing capabilities and predictive technologies that remain unique amongst ecommerce platforms today.

Those features are powerful in their own right. When combined with product customization, they have the potential to elevate your customer experience and drive your brand’s digital success.

Here’s a closer look at how product customization benefits retail sales, and how to use Kibo to make the most of this powerful combination.

How Product Customization Benefits Sales with Kibo

If you want to stand out from the crowd, offering product customization and personalization is the way forward. McKinsey finds that brands that embrace customization enjoy 15 percent more revenue and 30 percent more market-spend efficiency.

And if you’re using Kibo, implementing product customization is even easier than ever.

1. Strengthen Brand Loyalty 

Want people to shop with you again and again? Offer product customization.

People return to brands that provide value and enrich their lives. Over time, they develop an affinity with that brand and become brand loyal.

Providing a valuable product is the first step to building brand loyalty. And research shows that offering product customization can boost brand value by as much as 49 percent.  

If you’re already using one of Kibo’s many customer loyalty solutions, consider adding product customization and personalization into the mix. You may find that it’s exactly the strategy you needed to supercharge your fan base.

2. Increase the Average Order Value

Upselling is one of the many tactics that brands use to increase the average order value, or the amount that each customer spends on average. In addition to suggesting add-on products (which is cross-selling), your site can also recommend upgrades or add-on features to products that already interest your shoppers.

Product customization and personalization are incredibly useful here. 

To get started with upselling customization in Kibo, you’ve got two options:

  • Place customization options on the product details page where it’s ready to go. By far the most common approach, you’ll set up your product details page so that users can either purchase the stock product or customize one of their own.
  • Upsell customizable products with their own interface. For this, you’ll need product customization software and an individualization solution plugin that identifies shoppers most likely to spring for customization, then recommend those items automatically.

3. Augment the Shopping Experience

What do these six brands winning at product customization have in common?

Their customization interfaces are all about the shopping experience.

For example, you aren’t just picking out products on Louis Vuitton’s site. You’re curating and personalizing a thoughtful gift to yourself or a loved one. 

And with Franklin, you aren’t just investing in professional-grade batting gloves. You’re making the sport personal by injecting your own style.

Product customization helps you redefine your shopping experience by making it less about the actual transaction and more about how customers engage with your brand. In the process, you’ll take advantage of several psychological processes that have been shown to boost sales. 

4. Merge the Digital and Physical Experiences.

Kibo built its name as the go-to source when you need an ecommerce platform with omnichannel marketing capabilities. It’s what’s called a unified commerce platform, and even today it’s still considered the only extensible platform capable of delivering personalized, omnichannel experiences.

Omnichannel means that you’re able to deliver a seamless customer experience regardless of where your customer approaches you. That may mean on a desktop, a smartphone, or even in your physical store.

Imagine being able to show off a product to a customer in your store, then letting them order the exact size and color via a tablet on the counter. With Kibo, they can do that.

Now imagine being able to show off products to each customer who walks into your store, then handing them a tablet and letting them customize the product right there.

With Kibo and product configuration software, that’s more than a reality - it’s practical.

5. Deliver Awesome Product Visuals

Kibo is a headless ecommerce platform, which means that you’ve still got to develop your own frontend site. That means handling product visuals and layout yourself. 

If you think professional-quality photos are all it’s going to take, think again.

Static photos are boring.

What if you wanted something a little more sophisticated, that was capable of boosting your conversion rates by as much as 40 percent … like 3D product visualization?

That’s where customization software comes in handy.

Once Kibo is set up and running, get your products loaded into the inventory. After that, a 3D product configurator can help you serve up those awesome product visuals that let customers see exactly what they’re getting from every angle they desire.

6. Better Understand Your Customers

Did you know that you can use product customization to understand your customers?

Allowing your customers to create customized products will do more than just lead to startling combinations that you might not have expected. Using Kibo’s audience insights tools, you’ll also be able to discern what your customers are really after. For example:

  • Analyzing custom functionalities can illuminate what your customers need your product to do.
  • Tracking popular colors can help you anticipate style trends.
  • Noting which products get customized the most can provide insight into where your customers find the most valuable.

Drive the Customer Experience With Kibo + ConfigureID

Businesses use ecommerce platforms to gain access to the tools they need to build a solid site. But they still need to create a customer experience that attracts, convinces, and converts an interested audience into raving fans.

Product customization helps you do that. 

We’ve covered six ways that product customization boosts sales and explored how to realize each when using Kibo to power an ecommerce site. With Kibo’s powerful predictive technologies, omnichannel marketing capabilities, and robust support for integrations, you’ve got a full tool set to create a show-stopping online shopping experience.

Get started with ConfigureID now to discover everything you can do.

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