How to Personalize Products in Shopify

Updated 1 year ago
Paula Guevara
November 3, 2022
4 min read

Consumer habits have drastically shifted in recent years.

Not only has subscription commerce ballooned – but business is also increasingly digital-first as customers become accustomed to personalized services and products.

As the world adjusts, new ways of forging connections are more important than ever. One way businesses and consumers reach others is through personalized gifts and products.

This guide will explain how to personalize products in Shopify. You’ll also learn how to implement these personalization methods with little to no code through platforms such as ConfigureID.

How to Choose an eCommerce Platform

Shopify is one of the largest ecommerce platforms in the world, hosting an impressive 20% of the top 1 million sites worldwide.  Below, we’ll look at the pros and cons of the platform.

Price vs. Ease of Use

Shopify excels at ease of use because of its convenient drag-and-drop interface. However, this comes at a price – Shopify is more expensive than some of its competitors. 

Users must pay an upfront fee and a service charge on each transaction. But this gives access to convenient and easy-to-use tools for personalizing products in Shopify.

No Email Hosting

Unfortunately, Shopify does not offer email hosting. The silver lining is that Shopify has a large library of third-party extensions (both paid and free), including extensions for automatically forwarding customer emails to your email address.


Shopify has several built-in themes to kickstart your online shop. Not satisfied with their prebuilt options? Shopify also has helpful tools for customizing your templates

For more advanced customizations, you can use Shopify’s no- and low-code customization options.

Third-Party Integrations

Shopify has a built-in app store with over 1,000 third-party apps, both free and paid to download and use. These apps range from mundane integrations (like adding customer reviews) to game-changing APIs like product personalizers.

How to Personalize Products in Shopify

Many businesspeople have excelled at simply having great ideas. But the greatest of the greats understand that business requires not just ideas but implementation as well. 

There are many different methods of personalizing products in Shopify.

No-code customization is perfect for hobbyists and small business owners who prefer to make Shopify’s built-in tools work for them. Low-code customization, on the other hand, is ideal for experienced and technologically minded users who can code. 

No-Code Customization

Shopify makes it easy to offer product variants by adding custom fields to your product and integrating custom product builders into your online shop without any code.

  • Step 1 – Create an online shop. To start personalizing products, you need a Shopify account. For this guide, we’ll assume you’ve already set up your online store. If you don’t know how to do this, Shopify has lots of helpful guides about how to create an online store and start selling in only a few simple steps.
  • Step 2 – Select products to personalize. From your Shopify page, select “Products” from the toolbar, view “All Products,” and scroll down until you see a section titled “Options.”

In the “Options” section, you’ll see a checkbox labeled “This product has options, like size or color.” Checking that box will expand the “Options” section to make room to add variations to your product.

  • Step 3 – Create personalization options. Input an option name (like size or color), and then add option values (like red, beige, XL, or 32oz). You can add as many options and option values as you need, but keep in mind that every option adds a level of complexity to your product.

For example, you may offer a t-shirt in six sizes and 10 colors in three different fabric blends. If you uploaded a picture for each possible combination of those factors, you’d end up with 180 pictures. So, consider what factors you want to demonstrate in images. Do your customers need to know what each size looks like? If you eliminate that one factor, your required images will go down from 180 to just 30.

  • Step 4 – Upload images. To upload individual images, navigate to the “Variants” section (directly under the “Options” section), where Shopify will automatically create each possible variant. Not only can you upload individual pictures, but you can also adjust the price for each variant (do 3X shirts cost more than Medium?) and delete variants you don’t want to offer.

Light-Code Customization

You can also customize templates with a little code. 

Navigate to the “Themes” tab under “Sales Channels” on the left side of your store, find the template you’d like to use for your online store, open the “Actions” drop-down menu and select “Edit Code.”

This will prompt an interface where you can view and edit the files in your template. You can edit the individual JSON files to create custom fields that allow your customers to add personalized messages to their orders.

While the code needed to create custom templates is outside the scope of this guide, experienced users can create simple custom templates natively within Shopify that include adding custom fields to a product. 

Personalize Products in Shopify with ConfigureID

There’s a reason most personalized online shops don’t modify the code themselves: while editing templates in Shopify is a helpful tool for simple changes, it’s a complicated fix for a simple problem.

To make it easier to personalize products in Shopify, Configure ID created a next-generation interface that allows users to personalize products with enhanced features for customizing and previewing the final result.

ConfigureID isn’t just a product personalizer – it’s an experience creator. These digital experiences help you stand out from competitors, provide additional value to your customers, and engage with your users.

One advanced feature of ConfigureID’s interface is the ability to preview photorealistic 3D proofs. These can increase conversion rates by up to 40% as it helps customers picture your product in their hands. By using ConfigureID’s Shopify 3D product customizer to personalize products in Shopify, you can boost sales and increase value to your customers.

Another benefit of using ConfigureID’s personalization platform is that it encompasses the world’s largest consumer markets in mainland China and the U.S.

Request a free demo today to learn more about how ConfigureID can revolutionize your personalized online shop on Shopify.

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