10 Features to Look for When Comparing Luxury Product Personalization Tools

Updated 2 years ago
Paula Guevara
October 20, 2022
4 min read

The rapid development of web technologies drives advancements in premium product personalization tools available for your luxury brand. 

Whether most of your sales are from your ecommerce shop or you want an interactive tool in-store customers can use to customize their purchase (or both), there are platforms that can help your brand offer product personalization. More than 85% of online shoppers expect product personalization as part of their shopping experience when they buy online (and even in stores). 

Have you been researching product personalization platform guides for features to look for in a customization tool but aren't sure which ones you need most? Check out these ten must-have features, and give your customers the tools to customize their look and style.

10 Must-Have Features in Product Personalization Tools   

Product personalization tools help shoppers use printable areas of pre-selected products to place their personal message or design. They can upload and position texts, logos, artwork, and photos on t-shirts, promotional merchandise, mugs, and other customizable products. 

If premium product personalization is something you want your brand to offer, make sure that the platform you're considering has these features your customers will want

1. Interactive Product Visualization (2D & 3D)   

You want customers to see their personalized product as if they are already holding it in their hands. You want them to envision what it will look like in real life. 

That means ensuring that your website's premium product personalization tools offer high-quality, photorealistic 3D (and 2D) product visualization. It will increase your customer's confidence in their purchase using powerful imagery.

Take your product images to the next level. Along with interactive product visualization, here are a few more tips for ecommerce product photography:

  • Optimize image sizes
  • Choose appropriate backgrounds and context
  • Select the right colors
  • Check for shadows
  • Use reflections to anchor the product in the image
  • Get the right angles
  • Choose the best positioning
  • Employ models 

2. Made-to-Order Customizations    

Customers want to personalize their message and style. They also want to customize their products with designer fabrics, custom colors, sturdy materials, elegant accessories, and other luxury features. With the right premium product personalization tools, your customers can get the style they want made exactly how they want.

3. Text Personalization   

Enable customers to go beyond simple customization. Allow them to get their brand's message across with text personalization features in your customizable product line. They can choose your font and text size to add names, monograms, and other personalized text, including emojis.

4. User-Generated Content

Customers may choose to put in a personal touch by uploading a personal photo or adding unique clip art. That's why you need a premium product personalization tool that enables uploads for customers’ generated content.

5. AR Integration  

Interactive augmented reality (AR) is the future of ecommerce. Give your customers the ability to see how their personalized products will work in the setting where people will use them. Feel as though the product is in your hand before you have begun your design. It also allows you to make any needed changes to the final product before production begins.

6. Flexible User Interface

Your luxury brand needs a product configuration and personalization tool that can leverage a user interface (UI) for customers needing simple integration. That enables customers to offer customization without adding add-ons to their tech stack. You may want to opt for a more tailored solution to meet what your brand needs, and the right product personalization tool will offer both.

7. Complex Business Tools

Not only should your premium product customization tool enable customers to easily create personalized merchandise, but it should also offer complex business tools. Use these business tools to apply rules. That way, your customers can only configure valid product combinations. It will streamline the design and purchasing processes and ensure that your customers get the products they expect to receive.

8. Universal Compatibility  

If you operate like most ecommerce businesses, you already have a robust tech stack to manage workflows, operations, sales and marketing strategies, and back-end business tools. You’ll want a premium product personalization solution that seamlessly integrates with your CRM, CMS, ERP, and whatever other channels and platforms your brand uses. 

When researching the optimal product personalization tool for your brand, consider whether it will require extensive integration to implement. That will determine whether it is cost effective and meets your demands and expectations.

If you are concerned that the customization tool you choose will create an integration nightmare, cause lengthy downtimes, and hurt profits, talk to an expert about the integration before you begin.

9. Self-Service Admin Tools 

Effortlessly manage products, features, and deployments using cloud-based admin tools made available by the premium product personalization tool you choose. Use these admin tools to improve workflows while also driving conversions and boosting product value. They are so easy to use that your team won't require extensive training, and you won't need additional integrations.  

10. In-Store and Online 

According to reports, 98% of online retailers are investing in personalization tools to meet consumer demands for more personalized products and experiences when they shop online (and in stores). In fact, online retailers with a brick-and-mortar store can use these online customization tools on kiosks or tablets in-store and online. 

Offer Product Personalization for Your Luxury Brand with ConfigureID

Product personalization and customization continue to grow in popularity among consumers who want to add a personal touch to the products they buy. 

ConfigureID's interactive AR capabilities and photorealistic 3D product visualization empower consumers to customize and buy products that reflect their unique style. We work with many luxury brands, including Ralph Lauren, Louis Vuitton, and Ray-Ban. 

The ten features showcased in this article will help your brand stand out over the competition, all while driving brand awareness and loyalty. At ConfigureID, we offer all these features plus some integrations that might surprise you.

Request a demo and see how ConfigureID’s platform will help your brand boost sales.  

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