Hydro Flask is the award-winning leader in high-performance insulated products ranging from beverage and food flasks to the new Unbound Series Soft Coolers. Inspiring an active and joyful life on the go, Hydro Flask innovations showcase TempShield double-wall vacuum insulation to lock in temperature, 18/8 stainless steel ensuring pure taste and durable, ergonomic design for the ultimate trusted sidekick.
Hydro Flask was looking to create a personalized experience for their flask bottle customers. They wanted something that would enhance their shopping experience, increase sales for their bottles and create greater engagement with their customers.
Hydroflask worked with ConfigureID to create My Hydro which is a separate landing page from the regular Hydroflask website. Inside My Hydro, customers can select from a large variety of options to build their own water bottles and give them their personal touch. The customization options include bottle type, bottle size, as well as several colors for the strap, cap, body, and boot of the bottle.
When the My Hydro program was launched in 2016, site-wide revenue grew by 50% year-over-year and customers have become more engaged by being able to create unique and personalized water bottles. Today, around 20% of the traffic that reaches hydroflask.com also reaches My Hydro.