ConfigureID, a leading provider of premium product personalization software for ecommerce, has just announced its new augmented reality feature for its visual product personalization platform. The new AR feature allows shoppers to view their products in a real-world setting and interact with them from their mobile devices.
ConfigureID's new AR feature is available for iOS devices (iPhone, iPad, Mac laptop) and does not require any special app for shoppers to view the product in AR. Compatibility with Android devices is coming soon.
"We're thrilled to be introducing our new AR feature to enhance our premium product personalization platform," said product manager Alvaro Casas.
"Our augmented reality feature allows you to visualize and interact with configurable and non-configurable products in a real-world setting. Interactions include placing and moving the object around the real-world environment using your built-in camera, a 360° view of the product as you move the camera around it, and the ability to zoom in and out as you move closer or further from the object."
The new AR feature is exciting for consumers and represents an amazing opportunity for brands as well. There are dozens of benefits to utilizing AR in an online store. For instance, studies show that AR technology can increase overall customer engagement by approximately 66%. It can also help boost mobile conversions to nearly 11%, up from 3.5% mobile conversions seen in visits without AR.
This is possible because utilizing AR technology allows consumers to partake in a completely immersive experience without having to step foot in a store. By putting online products into the real world, brands can showcase product features with delightful detail and give customers the ability to try before buying.
"We're excited to see how brands can leverage AR technology to create a personalized, immersive shopping experience for their customers," said Casas. "AR helps drive brand engagement, brand loyalty, and can help companies reduce returns and increase margins."
About ConfigureID: ConfigureID is the leading product personalization platform for premium brands like Louis Vuitton, Ralph Lauren, Michael Kors, Oakley, Ray-Ban, Yankee Candle, and many more. Their intuitive interface, photorealistic visualization, and sophisticated configuration logic enable brands to drive ecommerce conversion and value, while increasing product margins and loyalty. Shoppers from around the globe add over 5 million personalized products to their carts every year with ConfigureID.