Custom Underwear for a Global Audience

The
Company

CALVIN KLEIN is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive, and often minimal, aesthetic. They seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses.

Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, they have built their reputation as a leader in American fashion through our clean aesthetic and innovative designs. Global retail sales of CALVIN KLEIN brand products exceeded $9 billion in 2017 and were distributed in over 110 countries. Calvin Klein employs over 10,000 associates globally.

The
Goals

Calvin Klein was looking to unify an online personalization experience with a single SaaS solution that could also support a global program with regional requirements. CK needed to be able to self manage their programs and expand their offering within Calvin Klein and multiple PVH brands

The
Solution

ConfigureID worked with Calvin Klein to design a configurator for their underwear that would be scalable to other regions.

ConfigureID designed and implemented a flexible underwear configurator that is scalable to other regions, flexible in design and functionality and can be self-managed by each region. The program is flexible enough that products and updates can be leveraged from the US to create regional unique offerings while still maintaining a consistent experience and brand integrity.

The
Results

The configurator was built for 4 products to start. Users are able to completely customized underwear from colors, waistbands, text styling, predefined brand to phrases & patches. The #MyCalvins custom program is now available in 8 languages and 7 currencies and live in 9 locations including North America, Europe, Asia, and Australia.
SEE IT FOR YOURSELF IN ACTION
Learn more about all the options we have available to customize your products
TALK TO AN EXPERT

Global Scale, Local Presence

Oakland
USA
New York
USA
London
UK
Medellín
COL
Kiev
UA
Sign up for product updates, news and insights
© 2020 ConfigureID. All Rights Reserved. Privacy Policy Terms of Use
cross-circle linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram
Copy link
Powered by Social Snap